When dividing groups of people, the media and politicians do so based on occupation. They split all people into five separate groups and try to appeal to either all groups (if possible) or heavily focus on one group. Our media group will have to adopt a marketing approach tailored to one of these groups.
Group A - Professional Workers, these include highly paid occupations such as; Scientists, Doctors, Lawyers or heads of large scale organisations.
Group B - Those in Managerial and Technical Occupations, informally known as White-Collar Workers. These may include; Teachers, Farmers or Shopkeepers.
Group C - Those in Skilled Occupations. this is further divided into two sections. Non-Manual (Master Builders or Nurses) and Manual (Electricians or Plumbers)
Group D- Partly- Skilled Occupations. Such as Lorry or bus drivers.
Group E - Lastly Unskilled Occupations - mainly involving general labourers.
Tim McNiven
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