Music videos are largely dependent upon the song they are promoting: a video from a country singer will be vastly different from that of a hardcore band. Because of this, filming styles vary greatly.
One example of this is the cinematography used in the video for Deftones’ Hexagram. The video makes use of close ups and rapid editing, low key lighting and dark mise en scene. This is a good choice of style to go with the fast and heavy music.
Aside from camerawork, music videos rely heavily on mise en scene, particularly in their representation of social groups. This is largely done through the choice of wardrobe for the people portrayed, allowing the viewer to establish what sort of music the video is promoting even if the sound is muted. Locations are also important: Hexagram is filmed in an underground car park, with a very dark atmosphere to fit with the song itself. Obviously, a song lighter in tone would be promoted with a video lighter in its visuals.
The channels on which a music video is played are largely determined by the genre of the music, with channels dedicated to rock, pop, R&B etc. This allows the music video to be seen by it’s target audience, instead of being mixed with other genres that the viewer may not be interested in seeing and hearing.
- Joseph Lawrence
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