If we to follow the Scale strictly we would consider our film's experimental nature, concerning narrative and style it does mainly isolate Groups E to D certainly and a fair majority of C. We have excluded many mainstream features such as; a love interest or even dialogue.
We would therefore aim it as a high concept drama, which is aimed to intellectually stimulate it's viewers. This would then push Groups A and B into, almost, a challenge.
However the scale can not be followed exactly. Partly (because our film has been made by students it will naturally have students as a main part of it's demographic) it does not include those out of occupations, even students, a demographic that works as a major trend-setter. You could argue that Students will become in Groups C and above and be treated as such. However what if the student guardian's are from Group D or E, will they share those interests.
These leads me to the core logical flaw with the Registrar General's Social Scale. It is based on far too broad stereo-types, i have no doubt (through a social process of self-fulfilling prophecy) that these stereotypes can be effective can be marketed to an effective degree. However with marketing constantly changing, more specific methods need to be explored, especially with more experimental films.
Tim McNiven
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