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By Oliver Fitch, Tim McNiven, Peter McLaughlin & Joe Lawrence
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How did you use media technologies in the construction and research, planning and evaluation stages? from Peter McLaughlin on Vimeo.
Throughout the planning of our promotional poster we knew that the typeface and colours we employed needed to reflect the content of the film itself. Because the film revolves around the guidebook from which the film takes its name, we chose to use a font that looked as if it had come from a typewriter, looking strikingly similar to that on the front of the guide in the film. We chose a white background to fit with the white paper the guide is made up of.
True Blood came to our attention a fair proportion into production,. Suggested by a member of staff in media, since then all of us have become avid viewers.
True Blood is an American Series with HBO notable for it's graphic depiction of vampires and the prejudices of humanity. The section that has influenced our work is the Emmy Nominated title sequence.
Most of the influences were editorial. In the crosscutting between surreal landscapes (such as the swamp with the alligator eye) with (as seen through the eyes of the traditionalist characters of the series) sinful acts. We allow for wide shots as they give a sense of perspective on what the situation is, allowing the viewer to take time to pause and judge, often leading to a more powerful effect. We have employed this technique throughout the wood and field scenes.
It has also influenced our pace. As we began we were certain that we would have to cut rapidly throughout the piece. We justified this with, whereas a shot in the days of Hitchcock would have lasted around four to five seconds, it presently averages between a second or two. In thrillers such as ‘The Bourne Identity’ it can even be half that.
Yet using quick editing between shots of a slow dragging of a box, clashes visually. The editing should compliment the various story beats. With a programme such as True Blood it would have been obvious to use a fast editing style, but ‘Digital Kitchen’ (the creative team behind the title sequence) had the bravery to allow breathing space to take-in each shot. So we altered are perception, it’s not simply a tone that you are trying to convey but an entire world, this is beneficial in that now our long shots and angst and tension.
Tim McNiven