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Text
We choose a simple font, because sans-serif styles are easier to read, we wouldn’t want to risk the chance of someone beginning to read then abandoning it because of a detail such as font. We choose the blue colour scheme of writing as it was close to the black and grey colour scheme we originated with. That splash of colour keeps the look alive On the other hand it isn’t outrageous which keeps with our aesthetic to keep sophistication.
For the title and review section, we have the letters either light blue or navy depending on the shade of the picture directly behind it. It will change halfway through some words. Part of this due to necessity for clarity. Secondly it draws emphasis to these words, demanding a reader’s interest. This review must stand
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Pull – Out Quotes
The use of pull-out quotes is to take potential sound bites for the reader ski-reading, it should have an appeal that is prima facie and immediate. We chose the quote ‘The film shows the madness of a man in a desperate situation’ because it summarised the film in a way that asks more questions than answers. ‘We subvert suburban images into iconography’ s to give us kudos and credibility as film makers, it shows this to be a valid production. ‘the ending will truly shock people’ is our main draw into reaching viewers , by making it a pull out quote exceedingly emphasises it.
They have been given a larger size and put into bold to signify them as separate from the article.
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The Side-Bar
This column is common feature in reviews as research has shown, we believe it give a professional feel to the product, and enabled readers to assess our film within a few seconds if necessary.
Images
The constant layer of images provides detail and shows a preview of our feature.
The main picture on the first page was chosen as digging a grave coincided with the title, so you can get an immediate idea of the films plot. We also liked the contrast between the dark of the mud and the light of the sky. It makes the protagonist almost silhouette like. The deepness of the hole also creates a scale.
The pictures on the second page are used to bookend the top and bottom of the text.
By keeping them in a straight line it creates a uniformity that is essential in magazines. The Images were chosen as they have a emphasise of the side of the page they are on, for example the eyes looking up is centred and the image of John dragging the box from the left hand-side of the screen is on the left hand side of the page.
The picture of John almost in tears was chosen is that it establishes sympathy with the character and shows the gnarled trees of the wood. The shot of him standing with the sun, is iconic and signifies mystery. The shot of him in the fields contrast against the two darker shots and shows the characters discombobulation. The shot of him dragging out the box, emphasises the harsh light of the field scene. The eyes looking up demonstrates the peculiar feel to our film. The shot of John crawling down perched over the paper, symbolising the characters desperation.
On the back of each paragraph is a shot of John holding the Guide. We had the picture locked so it is at the same ratio and not stretched. We think it is an interesting detail but it should not distract the reader form the text. So we increased the contrast to make a cartoon like style of the shot. We then increased the brightness on one shot so that the text was dominant over it as well as the opposite. This is influenced from research.
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Layout
The columns are an integral part of magazines, and it is what gives it the distinction between a leaflet and article. We gave it three columns as it seemed the appropriate ratio aesthetically. They are interrupted by the diagonal line of pull out quotes.
By Tim McNiven, Peter McLaughlin, Oliver Fitch & Joe Lawrence